Retention Marketing · Email channel
Email marketing that sells every day.
The most underrated channel in marketing: no cost per click, no auction, and the list belongs to you. We turn it into a system of flows and campaigns.
Ads rent attention. Email owns it.
0%
of email revenue comes from automated flows, from just 5.3% of sends.
≈ 0×
higher revenue per recipient from flows than from campaigns.
0 in 10
marketing leaders get more than $10 back for every dollar invested in email.
€0
per click. You pay for your tool, not for every contact with your own customers.
Sources: Klaviyo email benchmarks 2026 · Litmus State of Email 2025
Flows and campaigns work hand in hand.
Flows react to what the customer does. Campaigns are sent when you choose. Together they reach every stage without anyone being contacted twice. Click on a stage.
Flow: Welcome
- Instantly: welcome + perk
- Day 2: brand & bestsellers
- Day 5: reminder of the perk
Campaigns in this stage
Newsletter with entry-level products
This is what strong emails look like.
Six award-winning or measurably successful emails from other brands, recreated as patterns. The principle matters, not the logo.
- Fjord & Feder09:41
Welcome aboard, Lena.
Great to have you. Three steps to your first favourite piece:
- 1Create a profile
- 2Save favourites
- 310% off your first order
Questions? Just reply to this email.
FlowWelcome
Onboarding in three numbered steps, real text instead of an image, one clear next step.
Inspired by: Miro, Really Good Emails Award 2024, Best Welcome Email
Welcome flow with an 11% conversion rateClub L London, Klaviyo case study
- Pop Soda Co.09:41
Still thirsty?
Your basket is keeping the fizz for you. For now.
★★★★★ Our customers’ favourite flavour
Back to basketFlowAbandoned cart
Bold product shots, a big headline, social proof and exactly one button: back to the basket.
Inspired by: Rebel Rabbit, Really Good Emails Award 2025, Best Cart Abandonment
First cart email with almost 11% conversion, reminder with a further 7%Club L London, Klaviyo case study
- Lumen Skin09:41
Order on its way
Thank you. Your skin will say it too.
How to use itIn the morning, 2 drops on damp skin, gently pat in.Goes well with
Day creamEye careView the routineFlowPost-purchase
First thanks and brand values, then usage tips for the product bought, then a matching cross-sell.
Inspired by: Freshly Cosmetics, Klaviyo case study
+136% revenue and a 5.7% click rate in the new post-purchase flowFreshly Cosmetics, Klaviyo case study
- Bohnenwerk09:41
Your beans are running low.
It has been 90 days since your last order. Your favourite roast is freshly back.
ReorderFlowWin-back
Reduced to one message. Progress bar and button in the same colour, a single call to action.
Inspired by: Apple, Really Good Emails Award 2025, Best Win-Back Email
- Velo Nord09:41
New: Velo Nord Trail
Choose your colour.
Pre-order in slateTap a colour.
CampaignProduct launch
Interactive: switch the colour right in the email, and the button switches with it. Teaser at the top, details below.
Inspired by: Volkswagen, Really Good Emails Award 2024, Product Launch
- Hausgold09:41
BLACK
WEEK€20 credit
per €100 spentUntil Sunday only. Credit applies to your next purchase.
Claim it nowCampaignBlack Week
Credit instead of a discount protects the margin. An early start, then only to clickers who have not bought.
Inspired by: Tecovas, Klaviyo case study, BFCM 2022
+30.5% email revenue and −22.8% unsubscribe rate year on yearTecovas, Klaviyo case study
External examples, not Minotaurus clients. Brands and content in the patterns are fictitious; figures come from the linked case studies.
How much is in your list?
Flows mean few sends and a lot of revenue. Work out your potential with your own figures.
Revenue missed per year
+ €600,000
- Via email today (8%)
- €400,000
- At 20% email share
- €1,000,000
- Difference per month
- €50,000
- Our support per year
- from €36,000 net
An arithmetical estimate, not a promise. Your real figures show what is realistic for you.
What we build for you
- FlowsWelcome, cart, post-purchase, repeat purchase, win-back. Prioritised by revenue potential.
- CampaignsA send plan based on your range and the season, with copy, design and tests.
- SegmentsNew customers, repeat customers, inactive ones: each group gets what is relevant to it.
- DeliverabilityDomain authentication and list hygiene, so your emails land in the inbox.
- List buildingSign-up forms with double opt-in, without giving away your margin.
- Setup & migrationNo tool or the wrong one? We set up Klaviyo and connect Shopify.
From €1,500 net per month
Strategy, copy, design, technology and reporting included. The exact price depends on channels and scope. You pay the costs of your email tool directly to the provider.
All prices plus VAT. Offer for businesses only. Flexible term: one month, renewing by one month at a time. Cancel at any time in text form to the end of the current contract month.
Example calculation
| Online revenue per year | €5m |
| Via email today (8%) | €400,000 |
| At a 20% email share | €1m |
| Difference per year | + €600,000 |
An arithmetical illustration, not a promise. Your real figures show what is realistic for you.
Your first email campaign is free.
We agree on a target upfront and run the complete campaign, with or without an online shop. If we hit it, we work together. If not, you pay nothing and have no obligations.
Email marketing: quick answers
Which tools do you work with?
Is it worth it for smaller lists too?
Can this be done in a GDPR-compliant way?
How long am I committed?
Further reading
All articlesWhere is your biggest lever in the email channel?
In 20 minutes you will know which flows you are missing and what they can bring in.
Prefer to write? hey@minotaurus.com
- Time
- Details
- Done
Choose a day
Berlin time (CET/CEST)