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For restaurants & hospitality

Your reservation system is sitting on revenue.

Thousands of guests have booked a table with you, leaving their name and email address. Most of them never hear from you again. We turn these contacts into regulars: with this week's lunch menu, your events and questions your guests are happy to answer.

Request a free campaignBook an intro call

For restaurants, cafés, bars and restaurant groups · From €1,500 net per month

Reservation booksince 2021
  • M. K.2 guestsFri 19:30m.k…@gmail.com
  • S. A.4 guestsSat 20:00s.a…@web.de
  • J. W.2 guestsTue 12:15j.w…@firma.de
  • L. B.6 guestsThu 19:00l.b…@gmx.de
  • T. R.3 guestsWed 12:30t.r…@outlook.de
4,312guest contacts, none of them written to since their visit

Illustration

Every reservation is a contact. Most of them lie idle.

Idle.

Your reservation system collects name, email and date of visit. It's used exactly once, for the confirmation. After that, the contact sits unused in the system.

Half empty.

Evenings are full, lunchtime has free tables. Yet many of your guests work nearby and simply don't know what's on this week.

Rented.

If guests only find you through booking portals, Google and Instagram, you pay for their attention every single time. Your guest list belongs to you.

What your guests get from you

Not flyers, but messages regulars look forward to. Each one a click away from a reservation.

More on email marketing

  • Every Monday

    This week's lunch menu

    Three dishes, one photo, one button. For guests who work nearby, that settles where to have lunch.

    • Weekly menu
    • Business lunch
    • Book a table

  • Before anyone else

    Events & seasons

    Asparagus, truffles, wine evenings, Christmas parties, New Year's Eve. Your regulars hear first and book before it's full.

    • Wine evenings
    • Seasonal menu
    • Holidays & groups

  • With replies

    Ask your guests

    Which event? Which dish should go on the menu? Your guests answer with a click and feel heard.

    • Event poll
    • Menu feedback
    • Preferred dates

  • Runs by itself

    Automations

    Set up once, they reach every guest at the right moment without you having to think about it.

    • Thank-you & review request
    • Birthday
    • "We've missed you"

Not sure which event to run? Ask your guests.

A short email with four answers to click. You see what people want before you plan, and invite exactly the guests who asked for it.

From: Your restaurant

What would you like us to do next?

We're planning our autumn evenings and would rather ask you than guess. One click is enough.

Click an answer, just like your guests would.

In practice

Poisson, Cologne: a full lunch service.

Poisson is a fish restaurant in Cologne's city centre with an open kitchen and its own lunch menu. We turned the guests from the reservation system into a mailing list and write to them regularly: with the week's lunch offer, with events and with questions for the guests. The result: significantly more revenue and a lunch service that is full.

Cuisine
Fish & seafood
Location
Wolfsstraße, Cologne
Lever
Email to reservation guests

We work for other restaurants on the same principle. References

How much is in your reservation system?

Set your own assumptions. The maths is deliberately simple.

Additional revenue per month

+ €4,800

Additional reservations per month
60
Additional revenue per year
€57,600
Our support
from €1,500 net/month

An arithmetical estimate with assumptions you set yourself, not a promise. We'll check your real figures in the intro call.

How we get started

From an unused database to the first email within a few weeks. Click through.

Step 1 · Week 1

Check contacts

We pull the guest data from your reservation system and check which contacts you're legally allowed to email.

Free campaign

Your first email campaign is free.

We agree on a target upfront and run the complete campaign, with or without an online shop. If we hit it, we work together. If not, you pay nothing and have no obligations.

Deal? Request your campaign

Marketing emails almost always require consent. So we sort that out first, not afterwards.

Newsletters and GDPR in detail
  • Check what you haveHow were your contacts collected? That decides whom you may already email today.
  • Mind the portalsFor bookings made via portals, their terms decide whether and how you may use the data.
  • Collect from todayAn unticked consent box in the booking form plus double opt-in. Your list grows with every reservation.
  • One-click unsubscribeIn every email. Anyone who wants to stop hearing from you, stops. That protects your deliverability too.

We make sure the processes are clean, but we don't replace legal advice.

Restaurant email marketing: quick answers

Which reservation systems does this work with?
Whether OpenTable, resmio, aleno, Quandoo, TheFork or another system: we work with whatever your system offers, be it an export, an API or a connection via tools such as Zapier or Make. We'll check which route works for you in the intro call.
Can we simply email our reservation contacts?
Not automatically. In Germany, marketing emails generally require consent. Without consent, the existing-customer exemption (§ 7(3) UWG) applies only within narrow limits, and it is not clear-cut whether a table reservation qualifies. We check beforehand whom you may email and add consent to your booking form from now on. This does not replace legal advice.
How often should we email our guests?
Once a week for the lunch menu, otherwise two to four times a month. What matters is that every email has a reason: a new menu, an event, a question. Then very few guests unsubscribe.
How much work is it for us?
Very little. You send us the menu, dates and a few photos; phone photos are fine. We handle copy, design, sending and reporting. Approval usually takes a few minutes.
What does it cost?
The first campaign is free and tied to a target agreed upfront. After that, support starts from €1,500 net per month, cancellable monthly. You pay for the email tool (preferably Klaviyo) directly to the provider.
Does this work for cafés, bars, hotel restaurants or restaurant groups too?
Yes. Wherever guests book, order or sign up for events, a guest list builds up. With several locations, each guest gets the emails from their favourite one.

How much revenue is in your reservation system?

In 20 minutes you'll know how many guests you may email, what to send them and what it could bring in.

Prefer to write? hey@minotaurus.com

Intro call with Sascha Blum20 min · Google Meet · free
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