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Sascha Blum

Founder of Minotaurus, managing director of Atmos. He makes email and performance marketing predictable and explains on stage, in podcasts and in the media how shops grow profitably.

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“What drives me isn’t reach. It’s reproducibility.”

Sascha Blum

Three talks, three takeaways each

Keynote (20–45 min), workshop (half or full day), podcast as a guest, panel as a panellist.

Your most profitable salesperson works in the inbox

  1. Why flows earn more revenue per recipient than newsletters
  2. The five flows every shop needs first
  3. How to measure email revenue honestly

ROAS lies: growth that really pays off

  1. How a good ROAS can hide losses
  2. Contribution margin as the shared metric
  3. Allocating budget by margin, not by revenue

AI in mid-market marketing

  1. What AI agents reliably handle today
  2. Where people still need to decide
  3. The first step with your own data

Built, not just advised

With a background in engineering, Sascha Blum combines marketing, technology and numbers into an approach that can be measured by contribution margin.

  1. since 2024Atmos GmbHManaging director. Software and consulting for marketing, data and finance.
  2. 2024–2026van LaackInterim CDO. CRM rollout, automated campaigns.
  3. 2023–2024HEADFOUND and AudooraInterim CMO. Built marketing departments.
  4. 2022Minotaurus ProductionsPhoto and video, including for van Laack and Kölner Haie.
  5. 2017–2019GreatorBuilt digital marketing and automated media buying.
  6. March 2017Minotaurusfounded.

Texts for editors and organisers

Short bio (40 words)

Sascha Blum founded the Cologne marketing agency Minotaurus in 2017 and is managing director of Atmos GmbH. With a background in engineering, he makes email and performance marketing predictable for online shops and mid-sized companies.

Host introduction (30 seconds)

Our next guest makes marketing predictable. Sascha Blum founded the Cologne agency Minotaurus, runs Atmos GmbH and has delivered campaigns for brands such as igus, Greator and Achema. Today he talks about how online shops grow without losing margin.

Facts

Minotaurus, Cologne, founded in March 2017, agency for email and performance marketing. A brand of Lyanbird Studios GmbH. Partner: Atmos GmbH. Contact: hey@minotaurus.com

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