Book an intro call

Advertising, optimised for contribution margin

On every platform that fits your goal. For online shops and mid-sized companies, measured with your own data against real purchases and enquiries.

  • Flexible term
  • Account takeover included
Book an intro callCalculate your break-even

At what ROAS do you make money?

We manage for contribution margin. Move the sliders to your margin and your current ROAS.

Contribution margin = revenue minus cost of goods, shipping, payment fees and returns, divided by revenue.

Break-even-ROAS

2.50

Formula
1 ÷ 40%
Your ROAS
3.0
Result per €1,000 ad budget
+ €200

This campaign makes money: 0.5 points above the threshold.

Derivation in the article ROAS or contribution margin?

Platforms like to grade themselves.

After iOS updates, ad blockers and consent banners, ad platforms only see some of the purchases. That's why we measure directly from your Shopify orders, with Tracyn from our partner Atmos.

How Tracyn works
  • Server-side tracking for all major ad platforms
  • Attribution split by new and existing customers
  • Optimised for contribution margin, not just ROAS

From €1,500 net per month

The exact price depends on how many platforms we advertise on for you. We clarify this in the intro call.

All prices plus VAT. Offer for businesses only. Flexible term: one month, renewing by one month at a time. Cancel at any time in text form to the end of the current contract month.

What applies
Strategy, campaigns, creative managementincluded
Setup or account takeoverincluded
Report and check-in every two weeksincluded
Ad budgetpaid directly to the platform

AI monitors, people decide.

Automated monitoring around the clock; our team steps in at short notice on working days.

  • AI around the clockBudgets, costs and outliers, even at night and at weekends.
  • A team every working dayChecks manually and steps in at short notice.
  • Check-insA monthly report and a call every two weeks.

Funnels, websites, recruiting

A campaign is only as good as the page behind it. On request, we build landing pages and funnels, such as mobile enquiry flows that qualify before the contact details are entered. With the same method we generate applications through social ads.

Free campaign

Your first email campaign is free.

We agree on a target upfront and run the complete campaign, with or without an online shop. If we hit it, we work together. If not, you pay nothing and have no obligations.

Deal? Request your campaign

Performance: quick answers

Is the ad budget included in the price?
No. You pay the ad budget directly to the platforms, through your own account. Our management is charged per platform.
Do you take over our existing ad account?
Yes, included. Existing data and learning phases are kept wherever they make sense.
What exactly does the AI do?
Automated, AI-assisted monitoring around the clock; our team steps in at short notice on working days. It detects outliers in costs and results and optimises within set rules. The team decides on bigger changes.
From what ad budget does it pay off?
Usually from around €5,000 ad budget per month. In the intro call we tell you openly whether it adds up for you.

Further reading

All articles
Performance marketing · 5 min

ROAS or contribution margin? How to steer ad budget by margin

Tracking · 6 min

Server-side tracking: why Meta and Google don't see every purchase

Strategy · 5 min

Agency or in-house hire? An honest cost comparison

We'll take a look at your ad account.

In 20 minutes you'll know where budget is leaking away and what should be adjusted first.

Prefer to write? hey@minotaurus.com

Intro call with Sascha Blum20 min · Google Meet · free
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